2XM Blog

How These Businesses are Posting on Social Media for Small Business Saturday in 2023

November 21, 2023

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4 Alternative Ways to Approach Black Friday on Social Media in 2023

November 20, 2023

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I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

November 16, 2023

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How to Find Trending Audio on Instagram (+ 13 of the Best From 2023)

November 15, 2023

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

November 14, 2023

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

November 13, 2023

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I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

November 9, 2023

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Buffer is Remote but not Async-First, Here's Why

November 9, 2023

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

November 8, 2023

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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

How This Freelancer Made 0,000 in One Year—And Why She Chose to Scale Back

November 7, 2023

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11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

November 6, 2023

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What Are Facebook Reels? (Plus, How to Post Them)

November 2, 2023

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

November 1, 2023

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11 Ways the Buffer Team and Community are Using Tags

October 31, 2023

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Introducing Tags: Organize and Categorize Your Content

October 31, 2023

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5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

October 30, 2023

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How to Schedule Posts to Bluesky and Cross-post from Other Platforms

October 26, 2023

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From $400 to $180,000: How This Founder Bootstrapped a Six-Figure Business

From 0 to 0,000: How This Founder Bootstrapped a Six-Figure Business

October 25, 2023

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How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

October 24, 2023

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Monday Social Media News Roundup: Week of October 23rd

October 23, 2023

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15+ Tips to Grow On YouTube Shorts

October 23, 2023

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Fancy a Challenge? 2x Your Growth in 2 Weeks with the AI Accelerator

October 19, 2023

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Bootstrapping a $30 Million Dollar Company: The Strategies Behind Our Decade of Growth

Bootstrapping a Million Dollar Company: The Strategies Behind Our Decade of Growth

October 19, 2023

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9 New Instagram Features and How to Use Them

October 18, 2023

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50 AI Prompts for Better Social Posts

October 17, 2023

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Introducing AI made for Social Media — Buffer’s AI Assistant

October 17, 2023

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Meta's AI Celebrities, TikTok's Legal Tussles, And Gen Z's Love of LinkedIn: Monday Social Media News Roundup

October 16, 2023

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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

October 16, 2023

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Here’s Exactly How This Founder Spent $17,000 to Get Her Tea Business Off the Ground

Here’s Exactly How This Founder Spent ,000 to Get Her Tea Business Off the Ground

October 12, 2023

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How to Become a LinkedIn Top Voice or Community Top Voice

October 11, 2023

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How I Designed a LinkedIn Thought Leadership Content Creation System

October 10, 2023

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

October 9, 2023

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The Creator’s Guide to YouTube Shorts Analytics

October 9, 2023

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Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)

October 5, 2023

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6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

October 4, 2023

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How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following

October 3, 2023

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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

How This Business Went From Losing ,000 to Earning Million in Just Two Years

October 2, 2023

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

October 2, 2023

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How to Send Better Email: 7 Ways To Level Up Your Email Skills Today

September 29, 2023

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22 Side Projects From the Buffer Team

September 29, 2023

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She’s Grown An Audience of 20k+ Subscribers in Less Than A Year – Here’s How

September 28, 2023

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My First 30 Days at Buffer: What It’s Like To Join the Company in 2023

September 27, 2023

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Personal Branding for Introverts: How I’m Managing my Anxiety While Growing on Social Media

September 26, 2023

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How to Save Time with AI Social Media Content Creation

September 25, 2023

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He’s Been A Creator For More Than A Decade – Here Are His Top Lessons

September 21, 2023

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

September 20, 2023

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11 YouTube Shorts Creators to Inspire Your Next Viral Video

September 20, 2023

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Open Books: The Therapist Turned Coach Who’s Projecting $300,000 This Year

Open Books: The Therapist Turned Coach Who’s Projecting 0,000 This Year

September 19, 2023

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I've Used Bluesky for 6 Months – Here's What You Should Know

September 18, 2023

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The Growth Mindset Powering This Travel Creator’s Decade of Experience

September 14, 2023

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15+ YouTube Shorts Ideas For Your Next Video

September 13, 2023

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Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

September 12, 2023

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

September 11, 2023

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How to Continue Posting Tweets With Zapier (Sept 2023)

September 11, 2023

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How Volunteering Supports My Role at Buffer

September 8, 2023

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How This Business Owner Went from Earning $250 a Month to Owning a Six-Figure Company

How This Business Owner Went from Earning 0 a Month to Owning a Six-Figure Company

September 7, 2023

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How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2023)

September 6, 2023

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3 Social Media Executives Reveal How to Build a Career in Social

September 5, 2023

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11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science

September 4, 2023

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How the YouTube Shorts Algorithm Works, According to YouTube

September 4, 2023

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This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

August 31, 2023

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

August 30, 2023

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

August 29, 2023

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Everything You Need to Know About Setting Up and Using Instagram Subscriptions

August 28, 2023

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5 Tips from Jay Clouse for Growing As A Creator

August 24, 2023

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Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

August 23, 2023

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Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business

<div>Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a 0,000 Per Year Business</div>

August 22, 2023

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How to Monetize YouTube Shorts: What You Need to Know

August 21, 2023

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How this Creator Used Business Strategy to Grow on TikTok

August 17, 2023

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

August 16, 2023

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

August 16, 2023

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Schedule Your Facebook Reels: The Fastest Way to Grow Your Audience

August 15, 2023

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What You Need to Know About TikTok Analytics

August 14, 2023

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How We Run Performance Reviews At Buffer And Why I Have Mixed Feelings About Them

August 10, 2023

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What You Need to Know About Instagram Broadcast Channels (And How to Create Them)

August 10, 2023

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Introducing Our New Roadmap: Buffer Suggestions

August 9, 2023

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How I Scaled My Small Business From Farmer's Market Stall to National Brand

August 9, 2023

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How I Came to Be a Freelancer: A Journey of Chronic Illness and Independence

August 8, 2023

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I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process

August 7, 2023

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How We’re Reorganizing 216 Articles in Our Help Center

August 4, 2023

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We’re Opening A Talent Pool — Here’s What To Do If You’re Interested

August 3, 2023

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All About Threads: What You Need to Know About Instagram’s New App

August 3, 2023

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How I Built a Profitable Newsletter Business

August 2, 2023

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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

August 1, 2023

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10 Beginner Social Media Strategies

July 31, 2023

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10 Examples of How Content Creators and Teams Are Using AI

July 31, 2023

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Ask Buffer: How to Create High Quality Content

July 27, 2023

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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

July 26, 2023

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How To Start A Newsletter

July 25, 2023

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How to Work With the TikTok Algorithm in 2023

July 24, 2023

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How to Build a Sustainable (And Profitable) Content Creation Workflow

July 20, 2023

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I Worked As Little as Possible and I Grew My Business

July 19, 2023

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4 Tips from Top Social Media Managers to Grow Your Online Business

July 18, 2023

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How to Make Money on YouTube

July 17, 2023

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How to Become a LinkedIn Creator

July 13, 2023

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How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

July 12, 2023

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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

July 11, 2023

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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

July 10, 2023

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How Starting a Podcast Helped Me Pivot and Grow My Business to $85K per Year

How Starting a Podcast Helped Me Pivot and Grow My Business to K per Year

July 10, 2023

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

July 6, 2023

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4 Research Methods to Find Unique Angles Outside The First Page of Google

July 5, 2023

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How I’ve Grown a Six-Figure Service Business Through Instagram Reels (Without a Massive Following)

July 4, 2023

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Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles

July 3, 2023

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How to Grow a Brand to Nearly 60k TikTok Followers

July 3, 2023

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How to Collaborate with AI to Get the Best Out of Your Content

June 29, 2023

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

June 28, 2023

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5 Social Networks That Are Alternatives to Twitter (Plus, What You Need to Know)

June 27, 2023

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Buffer vs. Sked Social: Nine Key Differences

June 26, 2023

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How We’re Successfully Repurposing Content at Buffer

June 26, 2023

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How This Creator Turned $20 Into 40k+ Social Media Followers

How This Creator Turned Into 40k+ Social Media Followers

June 22, 2023

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How to Boost Your Content in the YouTube Algorithm

June 21, 2023

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I Took My Side Hustle Full-Time One Year Ago—Here’s What I’ve Learned

June 20, 2023

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Buffer vs. eClincher: A Detailed Comparison of Key Differences

June 19, 2023

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How Buffer’s Content Team Uses AI

June 19, 2023

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How This Ex-TikTok Employee Approaches Being A Creator

June 15, 2023

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How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days

June 15, 2023

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How to Build a Personal Brand (Using A Simple Framework)

June 14, 2023

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How to Automate Your Content Repurposing in 5 Steps (From Someone Who Has Done It!)

June 13, 2023

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Now You Can Use Buffer With Your Instagram Creator Account

June 13, 2023

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Buffer vs. Agorapulse: A Side-by-Side Showdown for Social Media Managers

June 12, 2023

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The "Instagram Ranking Explained" Explainer for Creators (+Advice)

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June 12, 2023

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The Content Writer Role at Buffer: What We Looked For In Applications

June 9, 2023

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The Document of All Documents: How Our Customer Advocacy Team Works With Information Overwhelm

June 8, 2023

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How to balance content creation as a multifaceted entrepreneur (according to an expert)

June 8, 2023

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Introducing: YouTube Shorts Scheduling

June 7, 2023

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This Instagram Post Doubled My Following—Here’s the Template and Strategy I Use to Keep Engagement High

June 6, 2023

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Giving Things Away for Free Has Helped Me Build a Six-Figure Business

June 5, 2023

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Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

June 2, 2023

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From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

June 1, 2023

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Creator Longevity: 4 Tips for Building a Lasting Content Career

May 31, 2023

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Buffer vs. Later: Which Social Media Management Tool Is Right for You?

May 30, 2023

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

May 30, 2023

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How I’ve Built a Million-Dollar Business in 3 Years Using the Power of Referrals

May 29, 2023

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Work-Life Harmony: Karinna Briseno Shares Her Experience at Buffer

May 26, 2023

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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

May 25, 2023

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From Passion Project to Multi-6-Figure Business: How I Grew and Monetized My Podcast

May 24, 2023

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Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention

May 23, 2023

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How Are Leaders Experiencing Remote Work?

May 19, 2023

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Sustaining Online Success and Other Stories from Elisa Doucette's 10+ Year Creative Journey

May 19, 2023

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Schedule Your Instagram Stories with Buffer!

May 17, 2023

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A Guide to Social Media Collaboration

May 17, 2023

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Write For Us: How to Guest Post on the Buffer Blog

May 16, 2023

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Advice for Growing an Engaged Audience (ft. Top Creators)

May 15, 2023

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From the Marine Corps to Customer Advocacy: Darcy Peters' Unique Career Path

May 11, 2023

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How I Created a Bestselling Product While Spending $0 On Marketing

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May 9, 2023

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7 Lessons from Jay Acunzo for Creators and Marketers

May 8, 2023

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Growing A 200k+ Audience By Channeling Personal Experiences Into Content with Joy Ofodu

May 4, 2023

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The Story Behind Buffer’s AI: An Interview with Diego Sanchez

May 3, 2023

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From Self-Taught Creative to 7-Figure Art Business: Here's How I Did It

May 2, 2023

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We Pay Out Unused Sabbaticals When Someone Leaves Buffer, Here’s Why

May 1, 2023

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Trust, Transparency, and Curiosity: Batsirai Chada on Buffer's Unique Culture

April 27, 2023

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Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content

April 26, 2023

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How We Handle Severance In Cases Of Mutual Separation

April 25, 2023

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Bootstrapping a Business to $1 Million in 1.5 Years by Putting Profitability First

Bootstrapping a Business to Million in 1.5 Years by Putting Profitability First

April 24, 2023

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Some Remote Workers Struggle With Leaving Home: Here’s How We Handle it at Buffer

April 21, 2023

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Growing to Over 70k TikTok Followers: How One Creator Did It

April 20, 2023

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I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

<div>I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to 0K+ in Revenue</div>

April 19, 2023

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Four-Day Workweek Update: Here’s How The Buffer Team is Feeling About It, Three Years In

April 18, 2023

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Why We Invest In Internal Documentation on Buffer’s Customer Advocacy Team

April 17, 2023

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What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

April 13, 2023

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How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business

April 12, 2023

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Why we’re doubling down on AI at Buffer

April 11, 2023

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All of LinkedIn’s latest features and how creators are using them

April 6, 2023

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Introducing our revamped Zapier integration

April 5, 2023

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How Passionfroot's Creator Akta Streamlines Content Scheduling with Buffer

April 4, 2023

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6 Ideas for Celebrating Earth Day in 2023

April 3, 2023

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TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare

April 3, 2023

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Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

March 31, 2023

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Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

March 30, 2023

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Alternatives to Hootsuite: How Buffer and Hootsuite Compare

March 30, 2023

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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

March 29, 2023

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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

March 23, 2023

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How I Use AI Writing Tools as a Content Writer

March 22, 2023

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Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

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March 20, 2023

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Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

March 16, 2023

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The Old-School Marketing Approach I Swear By for Growing My Business

March 15, 2023

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How This TikToker Landed Over 100 Brand Deals

March 13, 2023

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

March 9, 2023

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How to use Instagram Collab Posts in your Social Media Strategy

March 6, 2023

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5 Steps to Figuring out Your Creative Process (ft. Advice from Creators)

March 2, 2023

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14 Newsletters You’ll Want in Your Inbox in 2023

March 1, 2023

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I Started a Six-Figure Company During My Junior Year of College — and I’m So Glad I Didn’t Wait

March 1, 2023

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This Entrepreneur Made More in the First Year of her Small Business than at her 90K Salaried Job

February 27, 2023

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Key Insights from The 2023 State of Remote Work

February 23, 2023

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

February 21, 2023

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38 Prompts for Buffer’s AI Assistant

February 20, 2023

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How a Change in My Role Inspired Six Impactful Habits

February 17, 2023

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Introducing Buffer's AI Assistant

February 15, 2023

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11 Ideas for Your Instagram Reels in 2023

February 14, 2023

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My Business Was Hurting My Sleep — Here's How I Built Better Habits

February 13, 2023

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Why Support Isn't Just a Job for Me – It's a Career

February 10, 2023

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Ask Buffer: What is the Ideal TikTok Length?

February 9, 2023

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How I Turned Sudden Layoffs Into a $20 Million Business in Seven Years

How I Turned Sudden Layoffs Into a Million Business in Seven Years

February 8, 2023

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How to Monetize Your Content

February 7, 2023

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Spotlighting Culture in Ghana From a Buffer Teammate

February 6, 2023

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Alternatives to Hootsuite Free: How Buffer and Hootsuite Compare

February 6, 2023

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An update on Twitter's API changes and Buffer

February 3, 2023

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What You Need to Know about Social Media Security

February 1, 2023

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Hello Fediverse! Introducing Buffer for Mastodon

January 31, 2023

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AskBuffer: How Do I Gain More Email Newsletter Subscribers

January 31, 2023

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Using Buffer to Grow a Paid Newsletter's Traffic by 2.5x

January 30, 2023

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Empathy and Customer Support: Finding the Right Balance

January 27, 2023

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Why it Looks Like Spam Emails are Coming From Buffermail

January 26, 2023

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Personal Finance for Creators: What Creators Should Know About Managing Money

January 26, 2023

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Feeling conflicted about AI as a content writer

January 25, 2023

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I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

January 24, 2023

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

January 23, 2023

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How our Support Team Contributes to Product Launches

January 20, 2023

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

January 18, 2023

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ContentCal Becomes Adobe Express: Here’s How Buffer Compares

January 17, 2023

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Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

January 16, 2023

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7 Social Media Predictions for 2023 (according to experts)

January 12, 2023

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AskBuffer: Where do you start when creating new social channels for your business?

January 11, 2023

How and where do you start when creating a brand new social media channel for your business? #AskBuffer— Jake Pryszlak (@Jakepryszlak) October 19, …

How This Small Business Owner Went From an Etsy Store with $100 to making 7 Figures in Sales

How This Small Business Owner Went From an Etsy Store with 0 to making 7 Figures in Sales

January 11, 2023

At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a …

Spotlighting Digital Nomading & Third Cultures from a Buffer Teammate

January 11, 2023

💡Learning about experiences and perspectives that are different from our own supports our journey of inclusion by reducing bias, building respect …

How I Got 10,000 Followers on LinkedIn by Being Myself

January 11, 2023

When I started my business — Revel Impact, a workplace inclusivity consultancy — I realized that LinkedIn would be part of my marketing and business…

6 Ways AI Can Support Your Content Creation

January 11, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more …